ICC concerned about the future of bilateral series

Australia

The ICC chief executive David Richardson has revealed the cricket's governing body is concerned about the future of bilateral series between major Test playing nations.

According to Richardson only iconic series like the Ashes and any series involving India are generating proper revenue from sponsors and broadcasters.

The ICC is concerned about the lack of interest from the public, especially to Test cricket, while domestic T0 tournaments around the world are becoming more popular with viewers.

Richardson told ESPNcricinfo: "Apart from series such as the Ashes – which has an iconic, traditional status – and series between India and the top Full Members, many bilateral series are perceived as having little relevance.

"Attendances in most series, especially for Test cricket, have fallen and the revenues generated from these series are not growing."

"The international cricket landscape has changed over the years and even more significantly in recent times with the advent and success of domestic Twenty20 leagues such as the IPL, the Big Bash and the CPL.

"These events are attracting widespread support from fans and hence the interest of broadcasters, sponsors and other commercial partners."

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