Innovative ticket pricing structure for Headingley Test

England

Chief executive Mark Arthur is determined to learn from last year's mistakes, after Yorkshire were awarded a 2015 Test match between England and New Zealand earlier this week.

Chief executive Mark Arthur is determined to learn from last year's mistakes, after Yorkshire were awarded a 2015 Test match between England and New Zealand earlier this week.

A mere 36,000 spectators watched 2013's second Test, which saw the English beat the Black Caps by 247 runs before tea on the fifth day.

The number was 20,000 short of Yorkshire Cricket's target. The county has since rectified restrictive ticket prices, which were largely to blame for the low attendance.

"I think we were guilty of over-pricing it last time in an attempt to bridge the financial gap that we've got, and certainly next year we plan to be quite innovative in terms of the pricing structure," said Arthur.

"What we have to do at Headingley is create the right sort of environment, whereby whoever is touring here local people want to come to the Headingley Test.

"We have to make it a place of destination for supporters and make sure that the England and Wales Cricket Board look favourably upon cricket in Yorkshire."

The Leeds venue will also host the fourth ODI between England and Australia on 11 September next year.

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