Vodafone uses Steve Smith’s tearful apology in bizarre advert

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Steve Smith

There is no level too low to stoop in the pursuit of making money, just ask Vodafone Australia.

In the age where everything can be monetised, it should come as no surprise that a network provider is cashing in on the emotions of one man and the anger of many.

Vodafone has teamed up with disgraced former Australia captain Steve Smith in their latest campaign, which somehow aims to turn the nations ball-tampering shame into a marketing gain.

Smith, along with teammates David Warner and Cameron Bancroft were each handed significant bans from cricket following the much-publicised ball-tampering incident in a test match against South Africa in March.

The advert, titled “Gutsy is calling”, begins with Smith’s tearful apology and cuts to scenes of him playing club cricket and leading a coaching clinic. It ends with a motivational one-liner from the embattled Smith, “I want to come back better than I was.”

Smith was banned from international and state-level cricket in Australia for 12 months, ironically including the Vodafone sponsored Big Bash League.

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