Cricket Ireland innovate in awarding radio rights to Guerilla Cricket

Cricket Ireland have opted for a left-field approach to their radio rights for their inaugural Test against Pakistan appointing Guerilla Cricket as official broadcaster.

The non-profit group are understood to have beaten out bids from the BBC’s Test Match Special and TalkSport.

It is understood that the Guerilla’s ability to provide coverage of every ball of the contest was the decisive factor in their appointment.

Warren Deutrom, chief executive of Cricket Ireland, said: “When it came to ball-by-ball radio commentary of the Test Match it was imperative that we find a broadcast partner that would guarantee Irish cricket fans innovative, worldwide and uninterrupted coverage.

“For such an historic sporting occasion, we believed the fans shouldn’t miss out.

“While a number of possibilities were assessed, what eventually won Guerilla Cricket the radio broadcast rights was their ability to deliver unique and uninterrupted coverage. For our fans this means that every ball and every key moment should be available.”

The Guerilla’s will bring an irreverent style of coverage that includes swearing and a raft of jingles to introduce players and announce match events.

Loyal fans of Guerilla Cricket will be delighted to hear that they remain committed to the format that has got them this far.

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Nigel Henderson, a co-founder of the commentary team, told ESPNcricinfo: “It’ll still be the irreverent commentary with which our long-term listeners will be familiar.

“Maybe we’ll try to be a bit slicker, but we won’t suddenly start talking about cakes and buses and all that stuff. And if someone says we can only swear twice a day…well, really, who only swears twice a day?

“We are grateful to Cricket Ireland in showing the foresight to allow a new form of cricket broadcasting to be heard in a mainstream context.

“It’s the same kind of enterprising spirit that has enabled Ireland to develop so rapidly at international level. We are thrilled to be part of this historic occasion.”