Record-breaking global reach of Women’s World Cup

More than 180 million people around the world are estimated to have watched this summer’s ICC Women’s World Cup and there was an almost 300% increase in viewing hours in comparison to the last edition in 2013.
There was significant growth in audiences in all territories, but particularly impressive was an eight-fold increase in viewing hours in South Africa and a huge increase in viewers in India, particularly in rural areas, since 2013.
The ICC’s decision to ensure that every match was available for viewing either on television or via live-streaming as part of its commitment to the global growth of the women’s game has paid dividends.
An extraordinary 156 million people viewed the event in India, of which 80 million was rural reach and 126 million were for the final alone. India’s fine performances contributed to a 500% increase in viewing hours in their country.
In the United Kingdom the World Cup final attracted most viewers for any televised cricket this summer, while the entire event saw a 300% increase in terms of viewing hours compared to last time.
Similarly, there has been a 131% increase in viewing hours in Australia while it is a whopping 861% in South Africa after their team reached the semifinals for the first time.
ICC Chief Executive David Richardson said: “We are absolutely delighted with the impact the Women’s World Cup has had. Instinctively we felt that the time was right to invest in women’s cricket and take it to the widest possible audience to accelerate the growth of the game and these numbers have confirmed that.
“We congratulate all eight teams for providing the entertainment, the cricket was competitive and compelling and when you have that it makes it much easier to attract an audience. The sport must now work collectively to maintain interest and continue to drive growth.”
ICC Head of Media Rights, Broadcast and Digital, Aarti Dabas: “The broadcast and digital numbers have far exceeded our expectations and have justified our decision to back the women’s game. It all goes to show that there are millions out there who are willing to follow and watch an event like the ICC Women’s World Cup and the details of these numbers are a reflection of that.”
There were 100 million video views across ICC digital platforms and social media channels with one billion impressions and 67 million unique users on Facebook via posts on ICC’s official pages.
On Twitter, the hashtag #WWC17 was the most tweeted hashtag for women’s sport in 2017 with one million tweets, which is a 24-time increase over the 2013 edition. The hashtag #WWC17Final was the most tweeted hashtag ever for a women’s sports final while the launch of the first ever captain ‘emojis’ for a country versus country sporting event was a big success with a 875-fold jump in tweets using captains’ hashtags in comparison to the 2013 event.
The event also attracted almost 50,000 articles in print and online across more than 100 countries for the four week period of the event. India leading the list with close to 16,000 articles, the United Kingdom second at 14,000 and Australia third with close to 9,000 articles. The United States of America was fourth at 4,700 while South Africa had 1,368 articles used in all
Latest
-
News
Sachin Tendulkar thanks medical staff after returning home from hospital
Tendulkar was admitted to hospital last week after revealing he had tested positive for Covid-19 and had been in quarantine at home.
-
News
New Zealand name squad for their Test tour of England
New Zealand have named a 20-player squad for their tour of England, with three uncapped prospects in the group.
-
News
Jamie Porter hoping for England call after picking James Anderson’s brain
Porter was close to his England debut against India three years ago but has fallen down the pecking order.
-
News
ICC Rankings: Fakhar Zaman on the charge in ODIs
Fakhar Zaman has scored back-to-back ODI centuries in South Africa and is in red-hot form.
-
News
ICC pressing ahead with plans for T20 World Cup in India despite Covid-19 spike
Acting chief executive Geoff Allardice says the ICC is “not anywhere near” activating any contingency plans.
-
News
Matt Parkinson takes positives from England tour despite lack of game time
Parkinson did not see competitive action in Sri Lanka or India.
-
News
Ponting sheds light on Smith’s Delhi Capitals role
Delhi Capitals coach Ricky Ponting has given some insight into where Steve Smith would fit into his side.
-
News
Akhtar ‘wouldn’t call De Kock a cheat’ but run-out not in the ‘spirit of cricket’
Shoaib Akhtar has had his say on Quinton de Kock’s controversial actions during the run-out of Fakhar Zaman.
-
News
Sarah Taylor set for playing comeback in The Hundred with Welsh Fire
Taylor put her cricketing career on hold in September 2019 when announcing her international retirement.
-
News
Eoin Morgan believes there is still room for all three formats
England 50-over World Cup-winning captain Eoin Morgan...